Repurposing Content: Out With the Old and In With the New-ish

In this blog post, we detail some ways you can reuse your content across multiple platforms to reach your broadest audience.

Marketing StrategyKatie StoddardNovember 8, 2022Social Media, Content, katie stoddard

10 Email Marketing Best Practices for Education Companies

Learn 10 of the best practices you can use for email marketing as an education company in this post.

Marketing StrategyKatie StoddardOctober 21, 2022Marketing Strategy, Email Marketing, katie stoddard

To Gate or Not to Gate? Identifying Content Strategy

Ever thought about gating content? In this post, we walk you through what it means to gate your content and the pros and cons of doing so to help you decide whether or not it’s the right move for your content.

Marketing Strategy, WebsiteKatie StoddardOctober 10, 2022Website, Social Media, Content Management, katie stoddard

What’s Your Story? Brand Storytelling to Grow Your Customer Base

Thinking of using brand storytelling in your marketing strategy but don’t know where to begin? Look no further than this blog post for best practices in creating and wielding your brand’s story to strengthen your customer reach and engagement.

Marketing StrategyKatie StoddardSeptember 28, 2022Brand, Marketing Strategy, katie stoddard

Five Types of Website Traffic: What Do They Mean and How Do I Use Them?

Learn about the five types of website traffic and how they play into growing your website!

WebsiteKatie StoddardAugust 15, 2022SEO, website, katie stoddard

Reel In New Customers with Instagram Reels!

Meet Instagram Reels. Reels are becoming increasingly popular and effective for marketing. In this post, we provide some examples of Reels we have used to grow engagement and how you can get started!

Social MediaKatie StoddardAugust 11, 2022Social Media, katie stoddard

4 Tips for Education Resource Providers to Make the Most of Selling in Summer

If you’re an education service provider, don’t rule out summer as a great time to market your products to schools that are looking for fresh programs. In this post, you will find a few tips to make the most out of selling during the summer.

Marketing StrategyKatie StoddardJune 23, 2022katie stoddard

So You Want to Publish a Book? 3 Options to Consider

Are you exploring the idea of publishing your education book? Are you unsure of where to begin in finding a publisher or if you should self-publish? This post will guide you through the initial steps when it comes to publishing your educational PD book.

Publishing, Thought LeadershipKatie StoddardSeptember 3, 2021Publishing, katie stoddardComment

Will Your Website Help Attract Your Target Audience?

When it comes to your website, it can be a useful tool to help market yourself as a speaker or author. Here are a few tips to make the most of your site.

WebsiteKatie StoddardMay 24, 2021website, SEO, katie stoddardComment

Social Media Got You Down? Best Practices to Launch an Education-Focused Strategy

In the fast-paced and ever-changing world of social media, it can be difficult to keep up with all of the trends and best practices to maintain your channels. And sometimes, the thought of starting a new channel can be overwhelming.

Social MediaKatie StoddardMay 3, 2021katie stoddardComment

Build Your K-12 Influence with Thought Leadership

Grow your K-12 audience through a thought leadership strategy. Sharing your expertise through K-12 conferences, education blogs, education podcasts, and more can increase your audience and improve outreach efforts.

Thought LeadershipTYMMarch 24, 2021katie stoddardComment

5 Ways to Increase Your Twitter Following

Twitter is a great way for speakers and authors to increase their presence. Increase your Twitter following through active engagement and consistent posting.

Social MediaTYMMarch 24, 2021katie stoddard Comment

Why K-12 Authors and Speakers Need a Marketing Strategy—And How to Create Yours!

K-12 speakers and education should employ a marketing strategy to sell more books or book more consulting days. Here’s a guide to how K-12 authors and education speakers should get started with marketing.

Marketing StrategyTYMMarch 24, 2021katie stoddard Comment