Our Roots in Education & Marketing
Ed2Market (formerly Katie Stoddard Consulting) originated in early 2020, when Katie Stoddard left her full-time role as Chief Marketing Officer at mindSpark Learning. She saw a need in the education space to help authors, curriculum companies, professional development providers, ed tech organizations, nonprofits, and the like with marketing their products and services that support teaching and learning.
With long careers in K-12 and higher education marketing, our Ed2Market team has a solid understanding of the education market and the unique strategies that work to develop influencers and support the decision-making process within schools. The team is eager and excited to support education leaders in bringing their products and services to the forefront of their markets with Ed2Market!
Our Leadership Team
Katie Stoddard | President & Founder
Katie Stoddard is the President and Founder of Ed2Market. Prior to Ed2Market, she spent 15+ years in educational publishing and professional development in content development and marketing roles for companies such as Voyager Sopris Learning, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. Before her career in publishing and professional development, she was an eighth grade Language Arts teacher near Denver. Katie serves as a marketing advisor or board member for multiple education-focused non-profits, including TeachUNITED and iCare4 Adoptive & Foster Families.
Sara Arnold | Vice President of Marketing Operations
Sara Arnold joined Ed2Market in summer 2021. Sara holds an MBA with an emphasis in Marketing from California Lutheran University and a BA from Arizona State University. Sara has nearly 20 years of experience in the K-12 and higher education market in marketing and editorial roles for companies such as SAGE Publishing and Modern Campus. Sara has expertise in marketing automation, web design and optimization, branding and strategy, and content development. She is passionate about influencing the future of small businesses in education. In her spare time, you can find her camping with her family, at the beach, or experimenting with a new recipe in the kitchen.
Our Team
Ashford Duffy | Content Strategist
Ashford Duffy joined Ed2Market in 2022 and now serves as the team’s Content Strategist, bringing deep expertise in the education sector, having served as a classroom teacher and Assistant Principal in the KIPP and Rocky Mountain Prep networks for a decade. Later, as Managing Director of Professional Learning at MindSpark Learning, she designed and led impactful educator development experiences for schools and districts across the country—insight that now shapes compelling, strategy-driven content tailored to the needs of Ed2Market’s partners.
Jessica Kronenberger | Digital Marketing Manager
Jessica Kronenberger is a Digital Marketing Manager at Ed2Market, where she specializes in crafting engaging online narratives and campaigns. She quickly advanced into this role after joining as a Social Media Specialist in 2024. Jessica's unique background, including teaching preschool in Brooklyn, NY, and a BFA in Musical Theatre, provides a natural ability to connect with audiences and communicate effectively in the education space. Before Ed2Market, she honed her strategic content development skills as Head of Media, Product, and Projects at C.O.V.E. Media, which are now central to her work in driving Ed2Market’s digital presence.
Erin Moriarty | Digital Marketing Manager
Erin Moriarty is a Digital Marketing Manager at Ed2Market, bringing over a decade of experience in multi-channel marketing, content strategy, creative problem-solving, and more. Previously, she led high-impact campaigns at a nationally recognized beverage company, overseeing a 850K+ strong online community and helped significantly improve email marketing conversion rates. She has also contributed to various brand activations featured in national media, including giveback initiatives that directly helped teachers and classrooms across Washington state.