Why Regional Conferences Are a Better Bet for Ed Companies in 2026

Regional conferences are becoming the smarter K–12 conference marketing strategy in 2026. Here’s why, and how to maximize your ROI.

Marketing StrategyKatie StoddardJune 3, 2026Marketing Strategy, k-12 marketing, ConferenceComment

GEO for Education Brands: Optimizing Content for AI Answers, Not Just Rankings

Learn how education brands can use GEO to optimize content for AI answers, improve visibility in generative search, and attract high intent students online.

Marketing StrategyKatie StoddardMay 27, 2026Marketing StrategyComment

Killer or Filler? A K-12 Marketing Strategy for Assessing Content Success

Are your best-performing content pieces actually driving deals? Learn how K-12 tech marketers can move beyond vanity metrics and assess content that truly impacts your pipeline.

Marketing StrategyKatie StoddardMay 11, 2026Marketing Strategy, k-12 marketingComment

12 Email Marketing Best Practices for Education Companies

Learn proven email marketing strategies for schools, edtech companies, and higher education organizations. Improve open rates, engagement, and lead generation.

Marketing StrategyKatie StoddardOctober 21, 2022Marketing Strategy, Email Marketing, katie stoddard

What’s Your Story? Brand Storytelling to Grow Your Customer Base

Thinking of using brand storytelling in your marketing strategy but don’t know where to begin? Look no further than this blog post for best practices in creating and wielding your brand’s story to strengthen your customer reach and engagement.

Marketing StrategyKatie StoddardSeptember 28, 2022Brand, Marketing Strategy, katie stoddard