Is Your Brand Invisible in AI Search? A Self-Audit Checklist for Education & EdTech Companies

Is your education brand missing from AI search results? Use this AI visibility audit checklist to find gaps, improve citations, and strengthen your AI presence.

Marketing StrategyKatie StoddardAugust 13, 2026katie stoddard

Summer Isn't Downtime for Schools. It's Planning Season: 5 Ways K-12 Companies Can Connect with Educators Before Back-to-School

While the school year may be winding down for students, now is hardly the time for education marketers to take a summer break. Summer is a key season to ramp up engagement with the education audience, offering a rare chance to connect with school administrators and teachers.

Marketing StrategyKatie StoddardJune 11, 2026katie stoddard

Guide to Social Media Marketing for Education Companies

In this guide from Ed2Market, learn how to use social media marketing for education companies to connect with district leaders, principals, and educators.

Social MediaSEO ServicesAugust 4, 2025social media marketing for education, katie stoddardComment

Guide to Creating a State-Specific Education Marketing Strategy

Learn how to customize your education marketing strategy for each state. Explore tips on localized messaging that connects with educators and decision-makers.

Marketing StrategySEO ServicesAugust 4, 2025education marketing strategy, katie stoddardComment

5 Ways to Rethink K-12 Marketing, Now!

It’s time to rethink your K-12 marketing to navigate today’s challenging environment. Here are 5 ways we’re schooling our clients to achieve impactful results, now.

Marketing StrategySEO ServicesMay 20, 2025personalize, retention, k-12 marketing, katie stoddardComment

Hosting Live Events That Resonate with K-12 Decision-Makers: 14 Best Practices

Discover 14 expert strategies for hosting live events that captivate K-12 decision-makers, fostering authentic connections and meaningful engagement.

Marketing StrategySEO ServicesMay 14, 2025ppc campaign for education, katie stoddardComment

Tips for Effective PPC Campaigns for Education Brands

Learn how to run a high-performing PPC campaign for education with platform tips, keyword strategy, and expert-backed best practices.

Marketing StrategySEO ServicesMay 5, 2025ppc campaign for education, katie stoddardComment

The Key Education Marketing Strategies for Success in 2025

Education brands have many challenges in marketing their services. In this post, we’ll explain the most important ingredients to all education marketing strategies in 2025.

Marketing StrategySEO ServicesApril 18, 2025education marketing strategies, katie stoddardComment

K-12 Marketing Strategy: How to Measure Success and Drive Long-Term Growth

Learn how to measure K-12 marketing success with the right KPIs, benchmarks, and optimization strategies to improve lead generation, engagement, and long-term growth.

Marketing StrategySEO ServicesMarch 19, 2025katie stoddard

Email Marketing for Schools: Tips for Engaging School and District Administrators

Engage school administrators with effective email marketing. Learn tips to build trust, inspire action, and drive meaningful results.

Marketing StrategyKatie StoddardJanuary 29, 2025email marketing for schools, katie stoddard

The Power of Effective K-12 Marketing: The Case for a Multi-Channel Marketing Approach (Part 2 of 3)

Relying on a single channel is no longer enough to engage educators, administrators, and decision-makers. A multi-channel approach ensures your message reaches your audience where they are, reinforces your value across platforms, and provides data-driven insights to refine your strategy.

Marketing StrategySEO ServicesJanuary 3, 2025katie stoddardComment

Top SEO Strategies for Education Product and Service Providers

Education is moving online and schools and districts now rely on digital resources at unprecedented rates. At the same time, research shows that retention rates are 25% to 60% higher in e-learning than in traditional classroom settings.

Marketing StrategySEO ServicesNovember 19, 2024katie stoddard

The Power of Effective K-12 Marketing: Building the Foundation (Part 1 of 3)

The education marketplace is a crowded one, with new companies offering new solutions at a rapid pace. Traditional channels like email or organic social media are becoming harder to convert on as consumers get pickier and more sophisticated about how they engage with providers.

Marketing StrategyKatie StoddardSeptember 30, 2024katie stoddard

When Budgets Are Tight: Top 3 Marketing Strategies for Edtech Companies

Budgets are tight for both emerging and established edtech companies, and the infamous education funding fiscal cliff of 2024 is no help. The good news is that using data analytics and market research removes guesswork, enabling better audience engagement and yielding stronger return on investments with time and money.

Marketing StrategyKatie StoddardMay 5, 2024katie stoddard

How to Reach Your Target Audience in Education Marketing

For those both new and seasoned within the educational sector, the paramount marketing investment lies in cultivating authentic connections with your intended audience.

Marketing StrategyKatie StoddardMarch 6, 2024katie stoddard

Multi-Channel Marketing for Education Brands: Why Social Media Alone Isn't Enough

Learn how multichannel content creation helps K-12 companies reach educators, strengthen marketing performance, and drive long-term growth beyond social media.

Social Media, Marketing StrategyKatie StoddardJune 20, 2023katie stoddard

Successful Marketing Throughout the K-12 Education Buying Cycle

Unlike most sectors, the K-12 education buying cycle is driven by specific timelines and considerations that educators and decision-makers follow throughout the academic year.

Marketing StrategyKatie StoddardJune 14, 2023katie stoddard