Katie Stoddard – President & Founder of Ed2Market
Connecting education brands with the markets they serve.
Katie Stoddard is the President and Founder of Ed2Market, a marketing agency that helps education brands connect with educators, schools, and the communities they care about most.
For more than 15 years, Katie has shaped marketing strategies and guided product positioning for companies like Voyager Sopris, Houghton Mifflin Harcourt, Corwin, and mindSpark Learning. She draws on her background as a classroom teacher and her deep knowledge of the education market to build strategies that spark engagement and drive awareness for brands that support learners and educators alike.
About Katie
Katie began her career as a classroom teacher, where she discovered a passion for improving how educators access high-quality tools and resources. Transitioning into educational publishing and marketing leadership, she played a strong role in elevating brand visibility and driving adoption of curriculum and professional development solutions nationwide.
Throughout her career, Katie has contributed to the growth of respected education brands by shaping messaging, leading integrated campaigns, and building relationships that translate into long-term partnerships. Her marketing leadership has consistently improved product awareness and user engagement across diverse learning communities.
Today, Katie serves in advisory roles for education-focused nonprofits, including TeachUNITED and iCare4 Adoptive & Foster Families, where she helps mission-driven organizations expand their reach. Through Ed2Market, she continues her commitment to improving market access for education innovators so that every student and educator can benefit from transformative learning solutions.
Katie’s Specialties & Experience
Education content marketing strategy
K-12 market positioning
Professional development (PD) programs
Brand storytelling in education
Education non-profit advisory
Teacher engagement campaigns
Product-market fit for edtech and curriculum solutions
Certifications, Speaking, & Leadership Experience
Master’s Degree in Secondary Education: Curriculum and Instruction; English
StartED Mentor
Two-time speaker at the Education Speakers Summit (2021 and 2022)
Featured Presented at the BizLifeCon https://www.youtube.com/shorts/WyXkV380eDs
Advisor for TeachUNITED and iCare4 Adoptive & Foster Families