Katie Stoddard – President & Founder of Ed2Market

Engage school administrators with effective email marketing. Learn tips to build trust, inspire action, and drive meaningful results.

Education is moving online and schools and districts now rely on digital resources at unprecedented rates. At the same time, research shows that retention rates are 25% to 60% higher in e-learning than in traditional classroom settings.

The education marketplace is a crowded one, with new companies offering new solutions at a rapid pace. Traditional channels like email or organic social media are becoming harder to convert on as consumers get pickier and more sophisticated about how they engage with providers.

Budgets are tight for both emerging and established edtech companies, and the infamous education funding fiscal cliff of 2024 is no help. The good news is that using data analytics and market research removes guesswork, enabling better audience engagement and yielding stronger return on investments with time and money.

While the school year may be winding down for students, now is hardly the time for education marketers to take a summer break. Summer is a key season to ramp up engagement with the education audience, offering a rare chance to connect with school administrators and teachers.

For those both new and seasoned within the educational sector, the paramount marketing investment lies in cultivating authentic connections with your intended audience.

It's time to shed light on the importance of a multi-channel marketing strategy that goes far beyond just utilizing social media for promotion and discovery.

Unlike most sectors, the K-12 education buying cycle is driven by specific timelines and considerations that educators and decision-makers follow throughout the academic year.

Read on for a status update on federal and state-level funding and spending, forecasted K-12 spending trends, and our expert recommendations.

Read all about Ed2Market’s experience attending the 2022 EdWeek Market Brief Summit in Dallas, TX!

In this blog post, we detail some ways you can reuse your content across multiple platforms to reach your broadest audience.

Learn 10 of the best practices you can use for email marketing as an education company in this post.

Ever thought about gating content? In this post, we walk you through what it means to gate your content and the pros and cons of doing so to help you decide whether or not it’s the right move for your content.

Thinking of using brand storytelling in your marketing strategy but don’t know where to begin? Look no further than this blog post for best practices in creating and wielding your brand’s story to strengthen your customer reach and engagement.

Learn about the five types of website traffic and how they play into growing your website!

Meet Instagram Reels. Reels are becoming increasingly popular and effective for marketing. In this post, we provide some examples of Reels we have used to grow engagement and how you can get started!

If you’re an education service provider, don’t rule out summer as a great time to market your products to schools that are looking for fresh programs. In this post, you will find a few tips to make the most out of selling during the summer.