Struggling to reach school and district-level decision makers effectively?
At Ed2Market, we help education companies accelerate growth through targeted, data-driven marketing. Whether you need to refine your messaging, improve lead generation, or optimize campaigns, our team is here to help.
A one-on-one session with an experienced education marketing strategist
A discussion of your current marketing goals and challenges
Quick-win strategies you can implement immediately
Expert recommendations tailored to your company’s needs
Want to see how we’ve helped other education companies grow? Check out our Capabilities and Campaign Examples deck below, or download it here.
Edtech companies looking to scale in the K-12 space
Curriculum providers seeking better engagement with districts
Professional learning organizations wanting to reach educators effectively
Any education-focused company struggling to get ROI from marketing
We work with marketing and sales leaders, founders, and other key team members at education-focused organizations who are looking to launch or optimize a marketing initiative.
Successful marketing requires precision. We analyze your brand, craft a strategic plan, and refine it to match market trends. With expertise in branding and content, our multi-channel approach drives results.
Strong content backed by research gives your brand a competitive edge. We craft graphics, social media, and written content to help you stand out, engage, and convert.
Email marketing is personal, direct, and challenging. We tailor campaigns to your goals, optimizing subject lines, timing, and content. Using tools like HubSpot and Mailchimp, we help you reach audiences and manage your database efficiently.
With over half the world on social media, digital marketing is essential. We optimize your presence with engaging content, targeted ads, and data-driven strategies to maximize impact.
Your website is key to engaging school and district decision-makers. We design education-focused sites that highlight your value, simplify navigation, and turn visitors into brand advocates.
In the competitive education market, SEO is key to reaching schools and educators. We enhance visibility, improve rankings, and drive targeted traffic to connect you with decision-makers.
With deep expertise in education marketing, we help brands grow through:
🔹Multi-channel marketing strategies
🔹Brand positioning tailored for educators
🔹High-impact content and advertising campaigns
🔹Data-driven insights and optimization
"Katie and her team have been great partners in supporting Corwin's various marketing initiatives, including market research, product launches, and campaign implementation. Their knowledge of K-12 industry and marketing expertise combined with the ability to work seamlessly with our internal teams has made it a very positive agency-client experience."
Elena Nikitina
Vice President, Marketing and Operations, Corwin
"Working with Katie Stoddard and her team has enabled us to cross over from a consistent presence with loyal clients to a broader scope of offerings, enabling us to form several new partnerships throughout North America. Her creativity, energy, and passion has permitted us to make schools a better place for colleagues, the people on the faculty and staff, as well as the greater community."
Steve Ventura
President, Advanced Collaborative Solutions
“Ed2Market has proven throughout our relationship that they are incredibly knowledgeable, diligent and dynamic. They have deep expertise and roots in education and Katie has done an amazing job surrounding herself with {a team} that puts out high-quality work consistently. They are fantastic thought partners as well as diligent executors.”
Jake Szabo
EVP Operations, Bullseye
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