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K-12 Marketing, PR, Social Media, Content
 
 

Impactful Marketing for Education

We’re not just an agency, we’re your partner.

 
 
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Join the Ed2Market Academy!

Looking to take your marketing to a new level for the 2024-25 school year, but don’t have the budget to hire a marketing agency like us? Our academy can help you get there!

The Ed2Market Academy: Learn Digital Marketing for K-12 Education in 12 Weeks is an on-demand course where attendees get access to education experts, content, and resources to help elevate your marketing goals.

Attendees will walk away with a marketing plan as well as additional resources and assets built specifically for your brand or portfolio.

 
 
 
Marketing Strategy and Implementation for K-12

What We Do

Ed2Market specializes in marketing strategy and implementation for education entities such as curriculum companies, professional development providers, ed tech organizations, authors, nonprofits, and more. Whether you’re looking to develop a strategic marketing plan and calendar, want to launch a social media initiative, need to develop rich content marketing assets or something in between, the experienced team at Ed2Market can help you meet your outreach goals.

 
 

Why Ed2Market?

Our team brings a combination of K-12 and higher education industry and marketing strategy knowledge that traditional marketing agencies lack. Our team includes marketing experts with experience at the leading education companies in the market such as Corwin, SAGE Publishing, HMH, MindSpark, and more. Many of us are former teachers and administrators with advanced degrees in Education and Marketing. We stay up to date on the latest research, policy, funding, and trends so we can always help our clients navigate the dynamic education market. 

 
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Explore Our Services

 
 
 
 
 
 
 

What Our Clients are Saying

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"Working with Katie Stoddard and her team has enabled us to cross over from a consistent presence with loyal clients to a broader scope of offerings, enabling us to form several new partnerships throughout North America. The team’s creativity, energy, and passion has permitted us to make schools a better place for colleagues, the people on the faculty and staff, as well as the greater community."

Steve Ventura | President, Advanced Collaborative Solutions

"The Ed2Market team has been instrumental in the growth and brand awareness of EdCuration. Their creative and strategic mindset, knowledge of the K-12 education market, and ability to execute campaigns effectively and efficiently has helped us make our mark in the industry and allowed us to focus on sales and educator engagement."

Timeri Tolnay | CEO, EdCuration

“If you are looking to be an influencer in the K-12 space, having a conversation with Katie Stoddard is an absolute must. During our conversation, Katie quickly assessed where I was in my career and where I wanted to go. Then she gave me laser pointed ideas as to how to get there. I left our conversation encouraged and feeling capable of reaching the thousands of teachers and students I want to reach.”

Jason Freeman | Perseverance Coach, Author and Speaker

"I loved how the [coaching] process was scaffolded and the frequent communication we all had. You listened to what I needed and helped me see how it could look more professional and user-friendly. I've learned so much in the process. You can't buy that kind of professional development—It's a people thing. I felt really connected and trusting of the process and that we truly were partners as we went through it. I really feel good about the next chapter of my journey."

Dr. Ilene Winokur | Journey to Belonging, Author and PD Consultant

“Ed2Market has proven throughout our relationship that they are incredibly knowledgeable, diligent and dynamic. They have deep expertise and roots in education and Katie has done an amazing job surrounding herself with SME that put out high-quality work consistently. They are fantastic thought partners as well as diligent executors.”

Jake Szabo | EVP Operations, Bullseye

 
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On the Blog

Blog
How to Reach Your Target Audience in Education Marketing
How to Reach Your Target Audience in Education Marketing

For those both new and seasoned within the educational sector, the paramount marketing investment lies in cultivating authentic connections with your intended audience.

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The Power of Multi-Channel Marketing: Why Relying Only on Social Media Isn't Enough
The Power of Multi-Channel Marketing: Why Relying Only on Social Media Isn't Enough

It's time to shed light on the importance of a multi-channel marketing strategy that goes far beyond just utilizing social media for promotion and discovery.

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Successful Marketing Throughout the K-12 Education Buying Cycle
Successful Marketing Throughout the K-12 Education Buying Cycle

Unlike most sectors, the K-12 education buying cycle is driven by specific timelines and considerations that educators and decision-makers follow throughout the academic year.

Read More →